Graffiti USA partnered with Asher Entertainment to provide an interactive mural piece on canvas for National Geographic to promote their Genius series featuring Picasso. The activation took place at the Langham Huntington Hotel in Pasadena for the Television Critics Association press tour with many stars in attendance including Queen Latifah, Naomi Campbell, Zooey Deschanel and Diddy! For this activation, we setup a 5×10 canvas with some custom artwork outlined in black. We provided all the supplies for the party goers to paint including brushes and disposable palettes.
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