This past weekend, Bud Light’s “House of Whatever” in downtown Phoenix, AZ was one of the biggest Super Bowl XLIX events in town! We had the honor of contributing to Bud Light’s 70,000-square foot fenced off party area by designing 30 custom hand-painted umbrellas for the venue.
“For three days during Super Bowl week, the Bud Light House of Whatever will feature a fully immersive experience of unforgettable parties, amazing concerts and signature activities. Just like Whatever, USA, the Bud Light House of Whatever will reward consumers 21 and older who prove they are truly up for whatever happens next.” Anheuser Busch Newsroom
After original designs that reflect the Bud Light brand and color palate, three of our artists – Mike P (NYC), Todd Lown (Seattle), and Jonathan Wakuda – painted each umbrella by hand, using some combination of aerosol, stencils and one shot, depending on the particular design. The umbrellas were then hand-wrapped and carefully shipped to Phoenix, where they were constructed into a giant Bud Light “tree.” The final installation now provides a canopy over one of the bars inside the venue. Check out some of the photos below:
Some shots we found via Instagram:
The “House of Whatever” was packed every night and was been dubbed the party of all Super Bowl parties! As well as the umbrella tree activation, highlights of the multi-day party include a Pac-Man area, an interactive carousel horse that guests can paint, and live music from a range of bands and musicians, including DJ Steve Aoki and Nikki Minaj, who, on Friday night, treated football fans to a surprise performance!
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