This past all star weekend, we painted some custom artwork for a Nike x House of Hoops by Footlocker activation at Hollywood & Highland in Los Angeles. For the first part of the project, we fabricated a faux concrete wall that sat court side and painted a custom graphic on both sides of the wall. The artwork was meant to mimic the design vibe of the Kyrie 4 All Star 2018 shoes that were released that weekend. Kyrie Irving dropped by himself to shoot some hoops with some lucky local basketball teams!
After the game was over, we had a workshop setup inside the Footlocker store where we custom painted some regulation backboards as gifts for the two local teams. We had two live artists on site completing the pieces. We had no idea how heavy these backboards would be (over 200 lbs each!) As a result, we fabricated some custom steel easels had to display them properly. The teams walked over to the store along w/ Kyrie to sign their gifted backboards. This was an awesome project/opportunity in collaboration w/ Game Seven Marketing. Check out all the event photos below:
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