Recently, we worked with YouTube & Google BrandLabs on their new YouTube Space NY launch event. The space acts “as a hybrid production facility and classroom where brand marketers are invited to up their digital savvy while YouTube’s creator partners leverage the studio’s resources and acumen.”
With a whopping one billion unique users visiting YouTube every month to consume about six billion hours of video, it’s a smart move for the world’s second most valuable brand to set up shop near Madison Avenue. YouTube’s studios in London, Los Angeles and Tokyo have drawn over 30,000 creators to more than 450 workshops resulting in 6,000 videos viewed for 47 million hours. With BrandLab, it’s hoping to spread the gospel with those in control of marketing budgets, too. (http://www.brandchannel.com/home/post/141013-Google-BrandLab.aspx)
Check out video and photos from the event below:
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