We recently worked with Mr. Alan’s sneaker store on a their grand opening of their Chicago store. Our artist created a live piece inspired by his favorite Jordans. There was even a guest appearance by Twista. The sneaker chain plans to open up several sores in the near future in the midwest market! Check out some of the artwork and a video recap of the event below:
We had the chance to recently create some live graffiti canvases for Gilead Sciences, Inc. 30 Year Anniversary event at the JW Marriott LA Live in Downtown Los Angeles. During the event, three of our artists created freestyle canvases within a 3-4 hour time frame that was then gifted to the client after the event. It’s always a pleasure mixing art with science!
Gilead Sciences, Inc. is a research-based biopharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. We strive to transform and simplify care for people with life-threatening illnesses around the world. Gilead’s portfolio of products and pipeline of investigational drugs includes treatments for HIV/AIDS, liver diseases, cancer, inflammatory and respiratory diseases, and cardiovascular conditions.
Had fun with this recent fabrication and mural project in Las Vegas, NV. Every year, Alphabroder and Prime Line hosts a big imprintable apparel industry party called the PrimeTime Party. This year (2017), the event was held in Las Vegas, NV at the Light Nightclub at Mandala Bay. We were tasked with spray painting a very clean logo on a custom 8’ ft x 10’ ft faux brick skinned wall that we fabricated. We added some uplighting to the set wall as well since it was in a dark environment. Party attendees were greeting with this wall for photo ops that happened throughout the night.
“Alphabroder supplies imprintable apparel and accessories to screenprinters, embroiderers, promotional products distributors, athletic dealers and other businesses.” (https://www.alphabroder.com)
We worked with an amazing group of creative and talented employees from Riot Games earlier this year on a graffiti street art workshop in Los Angeles, CA. For this workshop, rather than providing a predetermined design the client wanted to give total freedom to the participants to come up with their own concepts. We provided all the materials needed including canvases, water based spray paint, nozzles, protection and stencil making materials.
After our hosts demonstrated some tips and tricks with spray paint, the teams had about 15 minutes to come up with a plan and execute their design over the course of 2 hours. Everyone had a lot of fun on this one and we were very impressed by the results for a group consisting mostly of first time spray paint users!
Graffiti USA partnered with Asher Entertainment to provide an interactive mural piece on canvas for National Geographic to promote their Genius series featuring Picasso. The activation took place at the Langham Huntington Hotel in Pasadena for the Television Critics Association press tour with many stars in attendance including Queen Latifah, Naomi Campbell, Zooey Deschanel and Diddy! For this activation, we setup a 5×10 canvas with some custom artwork outlined in black. We provided all the supplies for the party goers to paint including brushes and disposable palettes.
For the 20th anniversary of American Society of Concrete Contractors’ Decorative Concrete Council, they wanted our team to add a live graffiti entertainment element to their event, tying into the theme “Everything But Gray”. Our artist took inspiration from ASCC’s portfolio of decorative concrete architecture to create a fictional world showing more traditional forms of gray concrete transforming into the more engaging and enticing world of vibrant and colorful decorative concrete. With finishing touches of the artwork completed live onsite, the final piece was auctioned off to guests at the end of the event.
This past all star weekend, we painted some custom artwork for a Nike x House of Hoops by Footlocker activation at Hollywood & Highland in Los Angeles. For the first part of the project, we fabricated a faux concrete wall that sat court side and painted a custom graphic on both sides of the wall. The artwork was meant to mimic the design vibe of the Kyrie 4 All Star 2018 shoes that were released that weekend. Kyrie Irving dropped by himself to shoot some hoops with some lucky local basketball teams!
After the game was over, we had a workshop setup inside the Footlocker store where we custom painted some regulation backboards as gifts for the two local teams. We had two live artists on site completing the pieces. We had no idea how heavy these backboards would be (over 200 lbs each!) As a result, we fabricated some custom steel easels had to display them properly. The teams walked over to the store along w/ Kyrie to sign their gifted backboards. This was an awesome project/opportunity in collaboration w/ Game Seven Marketing. Check out all the event photos below:
Barcelona based fragrance and fashion company, PUIG, came to us to help celebrate the graduating class of their new employees during a group trip to NY. In order to create a team-building activity while nodding to NY culture, we customized a graffiti workshop for the group of 36 to color and fill in an original piece of artwork designed around the companies values. Workshop attendees learned the background to graffiti and tips and tricks to using the medium of spray paint. Our artist outlined the artwork in black prior to the event for guests to fill in colors of spray paint like a giant paint-by-numbers, also having guests write in personal comments and feelings around their experiences with PUIG. Workshop attendees readily rolled up their sleeves to play with spray paint and tap into their creativity for an experience they’ll never forget. Images of the group and their time together were printed on posters as a takeaway.
We’ve noticed a trend this year and Adidas isn’t the only one interested in creating interactive live murals allowing participants to assist the artist and fill in portions of commissioned art pieces.
Latitude, a brand experience design agency came to us to help with a nationwide Adidas launch. The “adicolor” adidas launch transcends cultures and eras to redefine itself in new contexts – always taking color seriously, and taking itself less seriously. We helped curate the right graffiti artists for the gig in NY, LA and Chicago to design a black and white illustration showcasing the unique landscapes of their city that only a true local would know. Artist’s designs were then printed onto a large canvas featured at Finish Line locations and to be later colored in by store visitors over the duration of two weeks.
Back in December, DeLonghi gave us an opportunity to spice things up at their Art of Espresso event during Miami’s Art Basel. We were able to engage attendees painting a bold, bright and eye catching one of a kind piece – combining espresso icons, branding and abstract designs and details. Not only was the crowd treated to a live show, the artwork was also raffled off after it was completed to one lucky winner.