In order to launch their new store opening in North Carolina at the Concord Mills Mall and to drive foot traffic, True Religion came to us to help formulate a customization pop-up shop. Our artist was stationed at the front of the store, driving attention to the brand in a new, hip and artsy way. We offered custom shirts created live onsite directly in front of guests. Each guest had the option to choose 2-3 colors out of 2 different designs for a branded graffiti shirt to take home for themselves. The event was a hit and the store manage was very pleased with the turn out.
Our artist free styled a background design of paint splatters and a color fade, utilizing a logo stencil or hand writing the words “True Religion” on each shirt. While this customization event primarily was done in spray paint, we also offer customization to products with airbrush, markers and hand painted designs. What a great way to drive retail traffic and allow guests to take a little bit of the brand home with them!
“In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. Industry-standard sewing machines couldn’t handle our designs, so we broke them apart and rebuilt them to produce our one-of-a-kind vision. With its five-needle thread at two-stitch-per-inch process, our Super T stitch was instantly recognized for style that was unlike any other denim brand in the world.”
See some photos of the customized T-Shirts in store below:
The folks at Live Nation reached out to help with a build out for an Amazon Web Services & Intel sponsored Hack-a-thon called “Hack Till Dawn.” The event welcomed tech-loving Headliners and music-obsessed techies to create the most revolutionary new tech that will help disrupt the music festival world. “Finalists took home VIP passes, hotel and airfare to EDC Las Vegas 2018. Grand Prize winners move on to EDC Orlando 2018 to bring this technology to life!” (more info)
Given the open floor plan of an event space at Milk Studios in Los Angeles, we conceptualized and built out hundreds of feet of wall panels made out of used pallets along with plexiglass topped tables also made out of pallets. Using fluorescent spray paint, we colored some random slats to give the walls and furniture a fun appearance that glowed in the blacklight! We also helped paint several sponsor logos across the walls. The end visual result tied in very well with the EDC aesthetic and the client was very happy with how everything came out.
While we specialize in graffiti & street art, don’t hesitate to reach out to our parent company Klughaus for all sorts of fabrication projects!
Mesh International, a global event and marketing company, came to us to create graffiti artwork and entertainment for a yearly event in Central Park: UAE Healthy Kidney 10K run hosted by the United Arab Emirates and NYRR. We thought an added element to live-painting a mural would be to make the canvas in plexiglass so attendees could see the progress from all angles – front, back, and sides. Our artist filled in an outlined design with spray paint during the event, and as runners finished the race they stopped to take photos in front of the mural. It served as a backdrop for showing off their medals!
The creative direction was to design a portrait of the Sheik with the quote “My Wealth is The Happiness of My People” along with an Abu Dhabi sponsor logo on top of a colorful abstract background. We painted the outlines on the front of the canvas prior to the event since we only had about 3 hours to color the artwork in live in reverse. After the event, we constructed a custom crate and stand for the plexiglass so that it could be shipped over to the United Arab Emirates.
For this project, instead of painting a traditional canvas, we wanted to create an activation that was unique and memorable to the participants. We came up with the concept of fabricating a large transparent 8’ ft x 12’ ft. canvas/wall using multiple sheets of plexiglass. Utilizing this see-through canvas, we were able to have the artist color in backwards from behind the glass giving viewers a very unique viewpoint of the artwork being created live! We also did a similar live graffiti event on plexiglass in the past in Los Angeles. This idea came from our graffiti roots of having to paint the windows of abandoned buildings backwards with the outline first and working in reverse from the way artwork is traditionally painted.
We partnered with PMK BNC to create a photo graffiti backdrop for an exclusive event hosted by the talented Issa Rae as part of the “A Sip” series. The main challenge was coming up with a design and fabrication solution 48 hours prior to the event as we were contacted about this event last minute. Luckily, we are known for our quick turnarounds and being able to execute under pressure!
“Hosted by Issa Rae, “A Sip” is an unscripted, intimate fireside chat over drinks with creatives we are inspired by. This time, I’m in East Harlem to talk to the exuberant comedian, actress and rising producer, Tiffany Haddish!”
The creative direction for this piece was to feature some iconic elements of Harlem since the event was held at Rain Nightclub. After the event, the canvas was moved to an outdoor patio to serve as the backdrop of a meet & greet with Issa Rae herself where fans posed with her in front of the artwork for photos.
A graffiti mural in North Carolina that broke down into multiple canvases as giveaways. With spring in full swing, Western Carolina University was looking to add some flavor to their campus event. To get kids engaged, we built a custom graffiti giveaway wall, allowing each student to take home a unique spray painted mini canvas of their choosing. We created a design of the WCU campus with graffiti lettering, trippy colors and dripping clouds. While the canvas as a whole, was a great piece of artwork, so was each abstract miniature canvas the students selected as a gift.
“Western Carolina University is a coeducational public university located in Cullowhee, North Carolina. As the westernmost institution in the University of North Carolina system, WCU provides comprehensive educational opportunities to residents in the state’s western region and attracts students from around the globe to explore the region’s vast natural diversity. Founded in 1889 as a teaching college, Western Carolina now provides an education to more than 10,000 students in undergraduate and graduate programs.” (https://www.wcu.edu/)
In the past, we have done similar events creating a large piece of artwork across multiple items including cell phone cases, bandanas, small canvases and more. This is a fun and unique way to provide some swag when there’s limited time to customize individual pieces. We love to come up with unique ideas for activations that leave a memorable experience for guests!
For NY’s Cosmetic Executive Women’s Convention and in partnership with Conair and Scunci, our artist created the ultimate female-forward photo booth backdrop including hair product and accessories straight out of a girl’s dream. Finishing touches of the artwork were finished live onsite to add an entertainment element and invoke conference attendees to come into the sponsored booth for photo opportunities, social sharing and additional brand information. The client was beyond pleased with the results!
We recently worked with Mr. Alan’s sneaker store on a their grand opening of their Chicago store. Our artist created a live piece inspired by his favorite Jordans. There was even a guest appearance by Twista. The sneaker chain plans to open up several sores in the near future in the midwest market! Check out some of the artwork and a video recap of the event below:
We had the chance to recently create some live graffiti canvases for Gilead Sciences, Inc. 30 Year Anniversary event at the JW Marriott LA Live in Downtown Los Angeles. During the event, three of our artists created freestyle canvases within a 3-4 hour time frame that was then gifted to the client after the event. It’s always a pleasure mixing art with science!
Gilead Sciences, Inc. is a research-based biopharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. We strive to transform and simplify care for people with life-threatening illnesses around the world. Gilead’s portfolio of products and pipeline of investigational drugs includes treatments for HIV/AIDS, liver diseases, cancer, inflammatory and respiratory diseases, and cardiovascular conditions.
Had fun with this recent fabrication and mural project in Las Vegas, NV. Every year, Alphabroder and Prime Line hosts a big imprintable apparel industry party called the PrimeTime Party. This year (2017), the event was held in Las Vegas, NV at the Light Nightclub at Mandala Bay. We were tasked with spray painting a very clean logo on a custom 8’ ft x 10’ ft faux brick skinned wall that we fabricated. We added some uplighting to the set wall as well since it was in a dark environment. Party attendees were greeting with this wall for photo ops that happened throughout the night.
“Alphabroder supplies imprintable apparel and accessories to screenprinters, embroiderers, promotional products distributors, athletic dealers and other businesses.” (https://www.alphabroder.com)
We worked with an amazing group of creative and talented employees from Riot Games earlier this year on a graffiti street art workshop in Los Angeles, CA. For this workshop, rather than providing a predetermined design the client wanted to give total freedom to the participants to come up with their own concepts. We provided all the materials needed including canvases, water based spray paint, nozzles, protection and stencil making materials.
After our hosts demonstrated some tips and tricks with spray paint, the teams had about 15 minutes to come up with a plan and execute their design over the course of 2 hours. Everyone had a lot of fun on this one and we were very impressed by the results for a group consisting mostly of first time spray paint users!