Coach reached out to us to collaborate on an awesome graffiti project for a pop-up subway car installation in Hong Kong and Shanghai. They created an awesome Coach Express NYC style subway inside their stores in Lane Crawford in each city. To decorate the subway cars, we created some authentic New York style graffiti tags that they turned into decals to place on the train cars.
A pop-up shop designed like a New York subway car has been launched by luxury brand Coach Hong Kong at Lane Crawford in IFC, Central. As well as showcasing Coach’s latest collections, the Art of Expression pop-up shop offers customization of leather bags for customers. (Source: https://insideretail.hk/2017/08/03/subway-theme-for-coach-hong-kong-pop-up/)
At the event, some of the graffiti artwork was also used for a photo booth and signage. It was awesome to see our artwork come to life far away in the Asia market. Check out some photos from the event/installation below:
Hong Kong Coach Subway:
Shanghai Coach Subway:
For project inquiries, please contact us at email@example.com or call 646-801-6024