Graffiti USA partnered with Asher Entertainment to provide an interactive mural piece on canvas for National Geographic to promote their Genius series featuring Picasso. The activation took place at the Langham Huntington Hotel in Pasadena for the Television Critics Association press tour with many stars in attendance including Queen Latifah, Naomi Campbell, Zooey Deschanel and Diddy! For this activation, we setup a 5×10 canvas with some custom artwork outlined in black. We provided all the supplies for the party goers to paint including brushes and disposable palettes.
For the 20th anniversary of American Society of Concrete Contractors’ Decorative Concrete Council, they wanted our team to add a live graffiti entertainment element to their event, tying into the theme “Everything But Gray”. Our artist took inspiration from ASCC’s portfolio of decorative concrete architecture to create a fictional world showing more traditional forms of gray concrete transforming into the more engaging and enticing world of vibrant and colorful decorative concrete. With finishing touches of the artwork completed live onsite, the final piece was auctioned off to guests at the end of the event.
This past all star weekend, we painted some custom artwork for a Nike x House of Hoops by Footlocker activation at Hollywood & Highland in Los Angeles. For the first part of the project, we fabricated a faux concrete wall that sat court side and painted a custom graphic on both sides of the wall. The artwork was meant to mimic the design vibe of the Kyrie 4 All Star 2018 shoes that were released that weekend. Kyrie Irving dropped by himself to shoot some hoops with some lucky local basketball teams!
After the game was over, we had a workshop setup inside the Footlocker store where we custom painted some regulation backboards as gifts for the two local teams. We had two live artists on site completing the pieces. We had no idea how heavy these backboards would be (over 200 lbs each!) As a result, we fabricated some custom steel easels had to display them properly. The teams walked over to the store along w/ Kyrie to sign their gifted backboards. This was an awesome project/opportunity in collaboration w/ Game Seven Marketing. Check out all the event photos below:
Barcelona based fragrance and fashion company, PUIG, came to us to help celebrate the graduating class of their new employees during a group trip to NY. In order to create a team-building activity while nodding to NY culture, we customized a graffiti workshop for the group of 36 to color and fill in an original piece of artwork designed around the companies values. Workshop attendees learned the background to graffiti and tips and tricks to using the medium of spray paint. Our artist outlined the artwork in black prior to the event for guests to fill in colors of spray paint like a giant paint-by-numbers, also having guests write in personal comments and feelings around their experiences with PUIG. Workshop attendees readily rolled up their sleeves to play with spray paint and tap into their creativity for an experience they’ll never forget. Images of the group and their time together were printed on posters as a takeaway.
We’ve noticed a trend this year and Adidas isn’t the only one interested in creating interactive live murals allowing participants to assist the artist and fill in portions of commissioned art pieces.
Latitude, a brand experience design agency came to us to help with a nationwide Adidas launch. The “adicolor” adidas launch transcends cultures and eras to redefine itself in new contexts – always taking color seriously, and taking itself less seriously. We helped curate the right graffiti artists for the gig in NY, LA and Chicago to design a black and white illustration showcasing the unique landscapes of their city that only a true local would know. Artist’s designs were then printed onto a large canvas featured at Finish Line locations and to be later colored in by store visitors over the duration of two weeks.
Back in December, DeLonghi gave us an opportunity to spice things up at their Art of Espresso event during Miami’s Art Basel. We were able to engage attendees painting a bold, bright and eye catching one of a kind piece – combining espresso icons, branding and abstract designs and details. Not only was the crowd treated to a live show, the artwork was also raffled off after it was completed to one lucky winner.
In order to get fans engaged, we created a live, interactive, glow-in-the-dark art installation to support an event in NYC for Razer, the smartphone designed for gamers. It didn’t take long for guests to realize the purpose of our canvas, giving them the freedom to add their own mark to the night’s entertainment by letting us know,“What do you watch, listen, play?” Our artist created a design that would openly invite guests to engage with, making references to NY city and culture while staying true to the brand.
Team One, an advertising, digital and media agency reached out for our services in supporting a press event for a collaboration between Lexus and Marvel for the new Black Panther film, which stars Lexus’ newest car: the LC luxury coupe. As part of the partnership, a Marvel/Lexus graphic novel was created with the first four chapters of the novel unveiled at the press event. With a desire to create something unique and attention-grabbing, we created a large LED light-up canvas to feature the new Lexus car in a comic book style piece of artwork. Our artist was live on-site during the event painting the finishing touches to the canvas with LED lights beaming through the car’s headlights and lighting up the backdrop skyline.
We worked with the amazing team at Extraordinary Events to create some live graffiti art at this year’s Shop.org conference hosted by the National Retail Federation. We have painted many canvases for live art events in the past, but this time, we were tasked to fabricate a see through plexiglass canvas along with the challenge of our artist creating the work backwards! We are always open to tackle new concepts and this was definitely an interesting opportunity for us.
We ended up creating a 10 ft x 5 ft custom frame that held a piece of plexiglass that could be easily swapped out and re-used for future projects. The client was very pleasant to work with and we came up with a design to convey the theme of this year’s conference.
When painting artwork backwards, you need to plan to create the outline first and essentially do everything we would normally do in reverse. There is a lot of planning ahead involved. Fortunately, we were able to also embellish the piece on the front side as well to add some finder detail. We were very happy with the end results. Check out the completed piece and time lapse video of the artwork below: